Increase traffic and sales with expert SEO services.
SEO can help your website get more traffic and sales. With years of experience in Search Engine Optimisation Big Surf Digital
can create an impressive SEO campaign that will help to boost your business.
This is what an SEO campaign can do.
Effective search engine optimisation takes years to perfect. The Big Surf Digital process has been honed to deliver impressive
rankings and traffic increases to help you get the most from your website.
Keyword and competitor research
In order to provide a quote we will carry out research on your target keywords and assess the strength of your competitors’ websites. Then we will be able to provide cost estimates and timescales for when you will see ranking and traffic improvements.
On page optimisation
Once we’ve determined which keywords it will be possible to rank highly for we put together a strategy that will include any necessary changes to the code, structure and content of your site.
Off page optimisation
Once the initial optimisation of your site is complete the next stage will be to promote your site on the web to prove your sites worth to search engines. This will include link building, increasing social signals and brand mentions.
We will set up analytics and mouse tracking software to measure the success of your site and to pinpoint which keywords are bringing in sales and enquiries. Your analytics data will be used to improve the effectiveness of your SEO and to increase your ROI.
As SEO experts we can offer a range of tailored packages to suit your budget and talk you through every aspect of the SEO campaign. If you’re looking for an expert SEO company you’ve come to the right place. To discuss a package fill in the form below.
Some Frequently Asked Questions about Search Engine Optimisation?
How much does SEO cost?
It can cost anywhere between a few hundred and a few thousand pounds per month to hire a professional SEO company. At Big Surf Digital the cost of an SEO campaign is worked out based on the competitiveness of the market. Before providing a quote we will carry out research to ascertain how competitive your niche is and provide realistic timescales. If you would like SEO prices for your website please get in touch and we can prepare a quote for you.
Is SEO just for big companies?
Search engine optimisation can make a huge difference for companies of all sizes but one thing’s for sure, the majority of big companies invest heavily in expert SEO services as part of their ongoing internet marketing strategies. That said, no matter what size your business is, a campaign that’s planned and carried out by an expert SEO company can help you to grow your business.
How long does it take and when will I start seeing results?
To achieve the top spot for a search result in Google can take anything from a week to a year depending on the search term. e.g. ‘organic seo company’ could take between 6 months and a year to achieve whereas ‘organic SEO company Glasgow’ could take under a month. The site strength that you have at present and the state of your link profile will determine how long it will take to see results but no matter where you start from we will be able to show progress every step of the way.
What do I get for my money?
You will get a targeted and bespoke SEO campaign that will deliver an increase in rankings and traffic. You will receive reports every month detailing the work carried out as well as comprehensive statistics that will give a clear picture of your sites’ progress. Reporting will be used to inform and improve the campaign where needed. We use Google Analytics to measure site traffic and conversions. You will also be able to benefit from our comprehensive guides about the best way to add and create content for your site.
Will I be locked into a contract?
No, you can leave any time. However, it is recommended that you keep your campaign going for at least 6 months to give it the best chance of being as effective as possible. SEO takes time. Google is constantly crawling the web for new content and links but even once it finds those links there is some lag time in them having an effect on your rankings. It’s a slow process but one that reaps rewards when carried out correctly.
Do you have experience in Penguin & Panda recovery?
While none of our SEO methods have caused penalties for any of our clients we have taken on sites that have been penalised. With the introduction of the Penguin and Panda algorithms Google declared war on dodgy SEO tactics and low quality sites. If you have seen a drop in your rankings we can figure out why and help you to put it right.
If you have more questions about our expert SEO services or want to receive a quote get in touch through the form or call us on 0141 354 1728.
Request a quote
Read more about SEO
Search Engine Optimisation (SEO) is the process of increasing search engine traffic to a website. Through increasing visibility for keywords in search engines it is possible to dramatically increase traffic and sales. SEO is a constantly evolving process and one which demands constant re-evaluation and research. Creating and maintaining SEO campaigns is what Big Surf do best.
History of SEO
SEO has been around as long as search engines. With the sheer amount of data online search engines have always struggled to sort websites and search queries. Google came along to show everyone how it’s done and provided the world with answers to any question or query they could imagine. Search engine robots find some websites easier to read than others and some sites are held back in the traffic stakes by numerous site problems. SEO aims to make websites easily readable by Google and to promote their content to increase the sites popularity.
SEO’s discovered that by reverse engineering search engine algorithms it was possible to increase the rankings of a website for specific keywords. An industry was created to help companies get more traffic and business from the main search engines. As the web has grown Googles’ algorithm has become more complicated and SEOs have had to keep ahead of the changes.
The future of SEO
Google has always wanted website owners to follow its guidelines when creating and marketing their websites. In the last few years they have been taking action. Lots of it. Google has been rolling out algorithm updates to make it more difficult to manipulate their results and to push companies towards traditional marketing and away from manipulative link building. Proving to Google that your site is the most relevant to specific search queries is the key. And how do you prove such a thing? Links which prove popularity and authority as well as social and real world signals.
What goes into an SEO campaign?
To figure out how to get more traffic we first need to know what condition a site is in. A site audit will give a clear picture of the online market and the strengths and weaknesses of a site. A site audit will include a thorough analysis of the competition and how much resources are needed to achieve your goals. By looking at factors such as the sites content and architecture, link profile and social standing it is possible to give a general estimate of budgets and time frames required.
Keyword data is available to give a clear picture of what your customers are searching for. By identifying the most relevant search terms we can analyse the current competition to tell you what it will take to get you more traffic. Keyword research will help in identifying the terms which will not only drive more traffic but also result in as many sales and enquiries as possible.
On page optimisation
This involves creating or editing your site so that it is accessible to search engines and to create content that is as relevant as possible to your keyword search terms. Factors such as meta titles and descriptions, canonicalisation, URL structure and internal linking can make a huge impact on the success of your site.
Otherwise known as off page optimisation this involves making your site look as popular as possible. It’s one thing to have the best content on the web but for it to be considered worthy of ranking in the search engines it needs to be validated by outside sources. This means links, tweets and citations from relevant sources. We will work with you to create a campaign that will generate as many of these as possible.
Tracking & conversions
The best way of improving your website and it’s performance is to thoroughly monitor progress through the right stats. We will regularly collect data on traffic sources, keyword visits and conversions so that we can guide your campaign to greater successes.