The Big Surf Digital Guide to Google Webmaster Tools

Webmaster tools is a free service from Google which can show you some very useful info. Over the years it has become a great tool for fixing problems and improving the optimisation of your site.


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The BigSurf guide to Google Analytics

guide to Google analytics

Welcome to the Big Surf Digital guide to installing and using Google Analytics. To create a successful site you first need to know what traffic you’re getting. Analytics can help you to see how many hits you’re getting, where the traffic is coming from and info on what your visitors do when they’re on your site.

This program can show you a ton of data about your websites’ users. So much so that it’s easy to end up focusing on what I call the fun stats instead of the data that you need to use to make decisions. First off you’re going to need to get set up. If Analytics is not yet installed follow these steps.
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Clicks are vanity, conversions are sanity

You may have heard the old adage in business that turnover is vanity and profit is sanity. Well the same could be said for clicks and conversions. If you’re paying for traffic you should absolutely be getting conversions. You don’t need to be spending money on advertising if it’s not working for you. Those days are gone, or should be. Getting more clicks feels good, but getting sales feels even better.

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5 great SEO tools and what to use them for

There’s a lot involved in creating a successful SEO campaign. It’s a time eating monster and will very quickly leave you wondering where the day went. Thankfully there’s lot of tools available to help SEO’s do their jobs. Some free, some surprisingly expensive.

Having a bunch of tools are useless though if you don’t know what to do with them. I was of the opinion that I don’t use that many tools but I realised when writing this post that that’s nonsense. I just don’t think of them as tools, I think of them as essentials. Let’s run through some of the best tools around and what you can achieve with them.
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How to save money on your Adwords campaign

PPC can be nicely affordable or prohibitively expensive depending on the market you’re in. Clicks from Google ads can cost anything from a few pence to plenty of pounds. As an example, currently a single click from the search term ‘car insurance would set you back £7.93 while ‘online gift shop’ would cost 58p. If you have a badly constructed campaign you may be paying more than you need to. Let’s look at some ways to stop that happening.

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How to remove a manual link penalty

When it comes to SEO, links from one site to another are what really make the difference. If you’ve ever carried out an SEO campaign though you’ll know that not all links are created equal. A link from a trusted and related source will have a positive impact on your rankings. Not so a link from a spam site. In fact since Google introduced their Penguin algorithm links from dodgy sources can wipe out your rankings altogether. Bad links will cause bad penalties but these can be removed with a bit of work.

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The Big Surf Digital Guide to WordPress

WordPress is a versatile tool for creating and maintaining websites. It’s a system that’s great for blogging and for use as a content management system. This guide will help you get the most out of WordPress whether you are using it to blog about your cat or as your business site.

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WordPress User Manual

Wordpress User Manual

 

WordPress is a versatile SEO capable tool for maintaining websites and this WordPress user manual and guide to WordPress will help you get the most out of your new website.

WordPress is a content management platform that allows you to log in and add content such as text and images and to change the look of your site. Please follow the instructions below to login, update and edit your site.
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Common SEO killers

SEO problems

Just had a new site go live? Then you may be about to experience one of these SEO problems. These are issues that I’ve noticed coming up a lot recently, especially with site redesigns. Some can be easily fixed if you spot them in time, but devastating to your rankings and traffic if you don’t.

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5 SEO rules for ecommerce

SEO and Ecommerce go hand in hand. As more and more businesses start up online shops to sell their wares it’s becoming an ever competitive landscape, and while big shopping brands like John Lewis and Very.co.uk have expensive television ad campaigns at their disposal there’s a lot of smaller businesses that need to work with a bit less. SEO can help to bring in the right kind of traffic from Google and here’s some tips on doing it right.

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