Welcome to the Big Surf Digital guide to installing and using Google Analytics. To create a successful site you first need to know what traffic you’re getting. Analytics can help you to see how many hits you’re getting, where the traffic is coming from and info on what your visitors do when they’re on your site.
This program can show you a ton of data about your websites’ users. So much so that it’s easy to end up focusing on what I call the fun stats instead of the data that you need to use to make decisions. First off you’re going to need to get set up. If Analytics is not yet installed follow these steps.
There’s a lot involved in creating a successful SEO campaign. It’s a time eating monster and will very quickly leave you wondering where the day went. Thankfully there’s lot of tools available to help SEO’s do their jobs. Some free, some surprisingly expensive.
Having a bunch of tools are useless though if you don’t know what to do with them. I was of the opinion that I don’t use that many tools but I realised when writing this post that that’s nonsense. I just don’t think of them as tools, I think of them as essentials. Let’s run through some of the best tools around and what you can achieve with them.
PPC can be nicely affordable or prohibitively expensive depending on the market you’re in. Clicks from Google ads can cost anything from a few pence to plenty of pounds. As an example, currently a single click from the search term ‘car insurance would set you back £7.93 while ‘online gift shop’ would cost 58p. If you have a badly constructed campaign you may be paying more than you need to. Let’s look at some ways to stop that happening.
When it comes to SEO, links from one site to another are what really make the difference. If you’ve ever carried out an SEO campaign though you’ll know that not all links are created equal. A link from a trusted and related source will have a positive impact on your rankings. Not so a link from a spam site. In fact since Google introduced their Penguin algorithm links from dodgy sources can wipe out your rankings altogether. Bad links will cause bad penalties but these can be removed with a bit of work.
WordPress is a versatile tool for creating and maintaining websites. It’s a system that’s great for blogging and for use as a content management system. This guide will help you get the most out of WordPress whether you are using it to blog about your cat or as your business site.
WordPress is a versatile SEO capable tool for maintaining websites and this WordPress user manual and guide to WordPress will help you get the most out of your new website.
WordPress is a content management platform that allows you to log in and add content such as text and images and to change the look of your site. Please follow the instructions below to login, update and edit your site.
Just had a new site go live? Then you may be about to experience one of these SEO problems. These are issues that I’ve noticed coming up a lot recently, especially with site redesigns. Some can be easily fixed if you spot them in time, but devastating to your rankings and traffic if you don’t.
Photoshop is a fantastic tool but at £600 or so it’s also pretty expensive. If you are just needing to edit a few images now and then Pixlr is a great alternative. It’s free and has enough functionality to handle the basic image editing often required for an ecommerce site.
Links make the web go round. Every site needs them to get ahead of their competition but since the Google Penguin algorithm updates there is a lot of confusion and fear among SEOs about how to engage in link building and not get burned by Google.
For years Google have been advising webmasters and SEOs to follow their guidelines but they did very little in the way of enforcing them. That all changed of course with the Penguin update. Google’s spam team woke up one day to find that they’re search results were heavily gamed and decided to do something about it.