We can create a successful SEO campaign for you. Here's how we'll do it.
An SEO campaign that we put together will start with keyword research then on page optimisation, link building and monthly reporting. Keyword research is hugely important because that’s where we can identify the right keywords that will be essential in bringing traffic into the website to increase sales and enquiries.
We'll target lots of keywords
If your site has been online for a few years, which many of our clients websites have, we will start by analysing all the data from Google Analytics and Webmaster tools. We’ll identify all the keywords that are ranking currently so that we don’t harm any of those rankings when we are doing work on further keywords. We’ll take a large list of keywords that are important to the website, and then add keyword variations of other search terms that are related to your business. So if you have a shoe shop we will look at different variations like 'buy trainers online', 'buy school shoes online', 'mens shoes', 'womens shoes', things like that.
Once we have this list of variations and all the data from the sites traffic we can end up with maybe 200 – 300 keywords. It just depends on the size of the site and the number of products, or services sold.
We'll target the right pages
Once we have the keywords list we’ll create a keyword map which will help to assign different groups of keywords to important, appropriate pages on the site. For example, someone looking for school shoes will be sent to a page targeting all the keyword variations for school shoes. Once we have the keyword map that will allow us to optimise all the pages. For each page we’ll look at things like the title tags, meta descriptions and content of the page. We’ll also look at the URL structure of the site, internal linking and numerous other SEO activities.
We'll increase the number of links to your site
Once the site is well optimised with the target keywords we’ll start link building. This will include looking at competitors website links, submitting to local business directories and any membership sites that we find during our link research. We’ll also put together content and syndicate that across websites as well as posting press releases when you have news. This will all help to increase the amount of links you have pointing at your website, which will in turn increase your rankings, which will increase your traffic.
Monthly reports will show the campaign progress
The fourth element of our SEO package is reporting. We will set up Google analytics, if it’s not already, then we’ll look at traffic for the last year or so. We’ll create a comprehensive report which will be updated and delivered to you monthly. That report will contain traffic sources so you can see exactly where the traffics coming from and where its increasing or decreasing. You’ll be able to see which traffic has been responsible for your sites conversions. Those are hugely important because than you’ll be able to see if one form of traffic and advertising is more important than another, and which ones are more valuable to your business.
The report will also include a month by month review of where all the keywords are positioned. Each keyword in the campaign will have a complete history of where it is every month. Whether it’s on page 1, page 3, position 1 or 10. That’s hugely important for showing progress during the campaign but also for analysing any drops that may occur. The reports also really help in that we can analyse what’s working and what’s not and then we can change the campaign to reflect that.
We’ll take care of everything
Every SEO campaign includes:
• Monthly reports – to show the campaigns progress
• Updates on the work carried out every month
• Monthly meeting. Face to face or over the phone
We’ll take care of any problems your site may have including:
• Updating all your title tags
• Creating new content
• Broken urls (404s)
• SSL secure server installation
• Redirecting old URLs
• Removing link penalties
• Submitting press releases
• Getting you listed in local directories
We can make the changes to the code and content in house without the need for further developer costs. We’ll take care of everything.