SEO Services

A highly effective way to increase traffic & sales

The benefits of SEO


1. The right time

SEO can get your website in front of your customers right when they’re looking to buy. We can show you how many people search for your keywords every month and the potential traffic you could be getting.

2. More sales

Google is the first stop when a customer needs to search for something. Your website could be on the first page of results which will bring in more traffic and potential sales.

3. Measureable

We’ll use Google analytics to create monthly reports to show you how customers reach your website, and which ones go on to buy or make an enquiry.

4. Long lasting

An SEO campaign can get your site repeat traffic which could last for years. This will depend on how much your competitors are investing in SEO.

“They provide a speedy, accurate and personal service. I am very impressed with the knowledge and the results achieved.”
Mandi Cooper, FastBuy Properties.

SEO Packages

Small Business SEO

£300 per month

 

This package is ideal for small businesses looking to increase rankings and traffic in their area.
 

  • Includes:
  • 6 hours of SEO per month
  • SEO for up to 30 keywords
  • Keyword research
  • On page optimisation
  • Monthly Link building
  • Monthly Reporting
  • Page speed optimisation

Medium SEO

£700 per month

 

This package is suitable for medium sized business with over 10 pages that need to rank UK wide for a range of keywords.

  • Includes:
  • 16 hours of SEO per month
  • SEO for up to 300 keywords
  • Keyword research
  • On page optimisation
  • Monthly Link building
  • Monthly Reporting
  • Page speed optimisation
  • SSL Secure server installation

Large Business SEO

£1200 per month

 

This package is suitable for large sites with over 100 pages that need to be optimised for search.
 

  • Includes:
  • 32 hours of SEO per month
  • SEO for up to 2000 keywords
  • Keyword research
  • On page optimisation
  • Monthly Link building
  • Monthly Reporting
  • Page speed optimisation
  • SSL Secure server installation
  • Conversion rate optimisation

Get in touch to order an SEO package

Name:

Telephone:

Email address:

Website:

Do you have a list of keywords you would like to rank for?

Extra information

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Client case study

Guitar.co.uk

For this Glasgow guitar shop we managed to increase traffic by 100% in 6 months. We did this through an extensive amount of keyword research using current traffic data and Google estimates. Over 50 different category and product pages were then optimised to increase the rankings of existing keywords and to get the site ranking for new ones.

Number one positions.

18

Top five positions.

68

Traffic percentage increase.

106%

SEO campaign analytics

“Big Surf Digital have provided us with detailed analysis of our website, http://www.guitar.co.uk. SEO is a long term game and requires constant work. Big Surf have been guiding us through this and provided us with updated content, titles and keyword analysis.

They are also a great sound board for ideas and how we can improve website performance.”

Drew, Merchant City Music

Frequently Asked Questions

1. How much does SEO cost?

Our SEO campaigns are priced as monthly packages. You can view our prices below. We base our campaigns on the number of keywords and hours spent per month.

If you are looking for a specific SEO task to be carried out on your site please get in touch.

2. How long will it take to see results?

To achieve the top spot for a search result in Google can take anything from a month to a year depending on the search term. e.g. ‘organic seo company’ could take anything between 6 months and a year to achieve whereas ‘organic SEO company Glasgow’ could take under a month.

Your sites current strength and link profile will determine how long it will take to see results but no matter where you start from you will see constant progress in your rankings and traffic.

3. Will I be locked into a contract?

No, you can leave any time. However, it is recommended that you keep your campaign going for at least 6 months to give it the best chance of being as effective as possible. SEO takes time.

Google is constantly crawling the web for new content and links but even once it finds those links there is some lag time in them having an effect on your rankings. Search Engine Optimisation is a slow process but one that can have a huge impact on a business. The timescale of success will vary depending on the strength of your site at the start of campaign.

 

4. How much traffic can you get my site?

Traffic increases will depend on a range of factors including the traffic available in your market, strength of the competition, current strength of your site and the budget you have available. Rough estimates of traffic increases can be given but not to a great degree of accuracy. We can assure you traffic increases over time.

 

5. How much experience do you have?

Big Surf Digital was founded by Calum Macleod who has over 10 years of experience working in SEO across a range of competitive markets that include vehicle sales, renewable energy and many retail niches. The Big Surf SEO process has been crafted from first hand experience of what makes a successful SEO campaign. You can rest assured of receiving an expert SEO service.

 

6. What does an SEO campaign involve?

A professional SEO service starts with data first. Keyword research is crucial for both brand new and established sites. Content optimisation, competitor link research and regular traffic and ranking reports will all be included in your SEO service.

 

FastBuy Properties

For this property company we took on the task of building them a new site and optimising it for property sales related keywords. The website has seen a marked increase in traffic as well as enquiries from across Scotland.

Number one positions.

14

Top five positions.

43

Conversion increase.

162%

SEO campaign analytics

“They provide a speedy, accurate and personal service. I am very impressed with the knowledge and the results achieved.”

Mandi Cooper, FastBuy Properties


 

Are you thinking about redesigning your site? Read this first

Getting a new site or a site redesign is something most businesses will do at some point and while it can be a boost to a companys’ success it can also lead to a drop in traffic if it’s not done the right way. I constantly come across websites which have lost a big chunk of their traffic due to site transfers that have been badly executed. Let’s look at a scenario. Your company has a website and it’s been online for years. It ranks well in Google and it gets a lot of traffic and sales. It’s looking a bit outdated or you need to switch to a different content management system so you have a new site designed and built, you set it live on the internet and your site drops in the rankings like a stone.

The problem

If you get most of your traffic from Google you will need to jump through some hoops when updating your URL structure. If it’s possible to keep all of your URLs the same you can save yourself a lot of work. In fact if you can keep your URL structure the same you’ll just need to ensure that your titles and content are fairly similar to maintain rankings.

Where problems arise is when the URL structure needs to change. Google has a record of all of the URLs of your old site which you should think of as maps to your content. Google also knows which sites link to specific pages. You may have a page that’s very popular and pulls in lots of traffic. Let’s say it’s called Berts Car Insurance and it’s located at www.bertsinsurance.com/premiums.php. The page has lots of content about different insurance deals. This page has been mentioned in a number of blog posts about insurance, tweeted and is linked to from multiple pages on your site. All is well, Google ranks the page highly and it gets lots of traffic.

So when you create your new site you may decide to change the content a bit and the URL so it’s now at www.bertsinsurance.com/insurancepremiums/. Now when Google crawls your site it will be looking for the content that was there before. It’ll think that the /premiums.php page is gone and that the /insurancepremiums/ page is brand new. Because the links pointing to the old page now link to a non existent one your site now misses out on the strength from those links. The end result is that you have a new page that doesn’t have the strength of the old one and won’t be able to rank as high in Google. Now imagine you have 100 pages like the old one and you can see that you could be in for a significant drop in traffic.

The good news

This can all be avoided and it can be possible to structure your new site in a way that improves traffic. Here’s the process we go through when updating a site.

1. Take stock of the sites assets

You don’t know what you’ve got til it’s gone. First of all we put together a list of every page on the site that is currently indexed by Google using the site command.

Next we need to find out which pages have been responsible for bringing in traffic. We would check the sites Analytics account and look at traffic for the last 12 months. We'd get a list of all of the keywords which are responsible for bringing in traffic and find out which pages rank for each one.

2. Create a keyword map

This leaves us with a list of keywords responsible for bringing in traffic. The next job is to find out the search amounts for each one using the Google keyword tool so we can prioritise multiple keywords that need to rank on a single page. We create keyword maps for every site we work on. This is basically assigning groups of keywords to particular pages. When creating a keyword map it's important to keep in mind which of the current pages are ranking. Ideally we want to get as many of the internal pages ranking for big terms as possible but that’s not always possible. If the home page is the only place on a site with the strength to rank for a tough term it can be best sticking with that.

3. Align the old with the new

Once we have the keyword map complete we will be able to ensure that there are corresponding pages on the new site. We will create 301 redirects for every old to new URL to transfer strength.

Once the 301 redirects are in place and the site has been tested the big green go button can be pressed to set the new site live. The first thing we do once a new site is live is to run Screaming Frog SEO Spider over it. This is a great tool which gives a detailed list of each URL on a site so we can check for broken links, correct 301 redirects, headers, titles, the lot. Once we're happy that there’s no bugs we go to webmaster tools and get Google to fetch and index the pages and all linked URLs. We will also submit a new sitemap so Google has a definitive list of URLs.

Watch closely

Once the site has been crawled by Google we will keep an eye on webmaster tools (WMT). If it comes across anything we need to know about it’ll get flagged up in there. We use webmaster tools to keep track of any 404s that may crop up due to the site change and deal with them accordingly. WMT will show where these errors are linked from so we can figure out how to fix them.

What about sites that aren’t doing well?

In this situation we need to first find out if a site has any strength that is worth transferring to the new site. We would take a note of every page that is indexed in Google. Then find out the pagerank for each one and if there are any links pointing to them. We would use Open Site Explorer, Ahrefs or Majestic SEO to find this out. If there are any links of worth pointing to the pages we'd create 301 redirects for the old pages to the new.

What’s next?

Once all the your bases are covered the rankings should survive the ordeal. When we’ve used this process in the past we’ve always seen improvements in traffic. Without this process we always see traffic drop significantly. If you’re looking for an SEO company to take care of all this for you then get in touch through the form above.

Some of the companies we've worked with