We work with local and global businesses

client reviews

Just Brilliant

5 star review

They provide a speedy, accurate and personal service. I am very impressed with the knowledge and the results achieved.

Mandi Cooper, FastBuy Properties

Results Focused

5 star review

We've recently started using Big Surf for PPC and have been hugely impressed with the amount of research, knowledge, and time that's been invested in creating our campaign.

Caledonian Driver Training

Wealth of Knowledge

5 star review

Calum at Big Surf Digital was available at short notice to deliver a comprehensive training session on SEO. We wouldn't hesitate in recommending his services.

H. Miller

Skilled and Professional

5 star review

I needed some advice on marketing my website through google ads and Calum put me in the picture. He gave me loads of his time, even though he is obviously a very busy man. He is skilled and professional at what he does.

Stuart, The Academy of Professional Celebrants

Highly Recommend

5 star review

Since Big Surf Digital have optimised my site, my rankings have increased considerably for my keywords and are continuing to do so. The impact on my business has been noticeable. I would have absolutely no hesitation in recommending them to prospective clients.

Rachael Roberts

Ecommerce SEO Services

SEO campaigns that boost keyword rankings, traffic and sales.

Ecommerce SEO

For one shop we increased revenue by 116%, and transactions by 133%. We can do the same for your site.

Ecommerce SEO Client Stats


Find out how much an ecommerce SEO campaign could cost for your site



Updated on: 29.08.24
Written by Calum Macleod

Introduction to ecommerce SEO services

Ecommerce is the main way people shop today. Consumers' habits have changed so much over the last few decades that the closing of high street shops is now a familiar sight in any town up and down the UK. Shopping online is a preferred option for a lot of people and users have become very well versed in using modern sites to buy all kinds of products.

The potential income for businesses from ecommerce sites is huge but achieving this potential is dependent on either a strong brand or effective digital marketing campaigns. This is where we come in. We provide ecommerce SEO and Google Ads campaigns that help businesses drive worthwhile traffic to their websites.

The potential of ecommerce SEO services

We can practically guarantee an increase in traffic by applying our tried and tested SEO process.

Our process of ecommerce SEO optimisation has been built up over the years from research on multiple sites, mountains of keyword data and numerous tests. We’ve figured out how to apply our process to established ecommerce sites to consistently boost traffic, often by over 100%. If your site isn’t receiving much traffic we can help you to build traffic from scratch.

Case study: Increased traffic and sales

Client case study

Guitar.co.uk



For this Glasgow guitar shop we managed to increase traffic by 100% in 6 months. We did this through an extensive amount of keyword research using current traffic data and Google estimates. Over 50 different category and product pages were then optimised to increase the rankings of existing keywords and to get the site ranking for new ones.

Number 1s

18

Top 5 positions

68



How can an ecommerce SEO campaign help your business?

Get more sales with our highly effective ecommerce SEO services. The end result will be more sales but to get there we'll focus on pushing up hundreds of keyword rankings in Google. When your site is on the front page of Google's search results you'll start to see an increase in relevant and targeted traffic.

1

Competing on page one

Getting your site onto page one is just half the battle. It's when keywords hit the top 3 positions in Google that substantial traffic can be achieved. The competition for these positions is always fierce. We’ll keep pushing your keyword rankings until they achieve the top spots.

2

Increased ecommerce website traffic

It was during the research phase of different websites campaigns that we noticed that natural organic traffic comes from an often vast range of different search queries. It’s for this reason that all our campaigns are based around optimising for hundreds of keyword variants, as well as some select high volume terms.

3

Increased sales

This is the main goal of all our ecommerce SEO campaigns. Keywords, Meta data, link building and code optimisation are all important but only if they can be utilised to improve our clients sales. It’s for this reason that we don’t do one off SEO audits. Fixing all the items in an audit will get you a more SEO friendly website, but it probably won’t get you more sales. Our process is focused on boosting sales.

Why choose us as your ecommerce SEO agency?

We’ve worked on a number of ecommerce sites over the years where we increased traffic and sales dramatically.

Ecommerce client conversions improvement

Reasons to choose us

1. Our process has worked every time
An ecommerce cart has an advantage over basic sites for SEO. Once a group of products has been added there will be a range of different landing pages to target, which gives the site the opportunity to rank for a myriad of search terms. Our keyword research and SEO process takes advantage of this and allows for the optimisation of hundreds of keywords. This process combined with link building and on-page optimisation has been incredibly effective at generating sales for our clients in the past.

2. We offer competitive pricing
A large ecommerce SEO agency can cost thousands of pounds per month. We can get the same job done for a lot less. Find out how much ecommerce SEO services could cost for your site.

3. We provide other services that increase sales

We also provide Google Ads and conversion rate optimisation services which can provide other ways to increase sales and conversions. Conversion rate optimisation can work to increase the number of sales you receive from all traffic sources.

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Google Ads app on Mobile

Google Ads is a highly effective source of targeted traffic. We can provide Google Ads services for your ecommerce site to boost sales. Performance Max campaigns are now the default option for Google Shopping ads. We can provide this and standard search and display campaigns.

Expertise across different ecommerce platforms

Ecommerce platforms are all put together a little differently but the SEO fundamentals remain the same. You need to have well produced content, a strong linking structure, thorough keyword strategy and enough links to push you past competitors.

We have a lot of experience in all of the skills needed to grow your ecommerce business. Whether you're using Shopify, Magento, Woocommerce or any other kind of ecommerce cart we can apply our process to your site.



Planning your ecommerce SEO campaign

If you have an established site or not there's lots to do in the planning phase. We will first take a crawl of all your sites URLs, Meta data, canonical tags and headers.

We'll combine data from your Google Search Console with live rankings for some sample keywords. This will enable us to build up a picture of how well your site is performing in Google, any issues that are holding it back and what can be done to improve things. We will build a comprehensive keyword map of your site if you don't already have one. We will also produce backdated reports that will allow us to identify what is working and which areas need developing.

If you are starting a site from scratch then get in touch to discuss the best way to put together your content and URL structure. There's lots of decisions that can be made at the planning phase that can benefit the ecommerce SEO of your site down the line.

Content production

Content can make the difference when it comes to boosting your sites traffic.

With an ecommerce site content is an opportunity for some and the downfall of others. A lot of sites will copy the manufacturers' product description and end up with a site full of duplicate content, where the content is exactly the same as 50 other sites that are selling the same products. This won't help to differentiate your site from your competitors.

We'll write all of the content for you. It will be better than your competitors and keyword optimised.

Transferring a site to a new platform or domain

Businesses sometimes need to change their name for whatever reason. When this happens you don't need to be wedded to the same domain as your old business name. It is possible to transfer a website to a brand new domain with minimal loss of traffic. In some cases when transferring client sites it has been possible to transfer domains and increase traffic. Transferring to a new platform is an easier job but still a time intensive project.

We have carried out a lot of site transfers over the years and if we are involved from the start of the process we can transfer the traffic effectively. It is important to note that a transfer can take months to organise and enact, depending on the size of the site.

Ecommerce SEO Services FAQs

Yes. SEO can help an ecommerce site to generate traffic and sales. Shoppers today use Google to find products and being in the top 5 search results is where you need to be to boost sales. We have boosted sites traffic and turnover by over 100% in six months.

Technically anyone can do SEO for their site but optimising a website so that it ranks on page one of Google for hundreds of keywords isn't easy without experience and SEO training.

You would need to learn about link building, meta data optimisation, crawl depths, anchor text optimisation and over optimisation, keyword density, indexing, page speed improvements, keyword intent, conversion tracking, server redirects and many other things.

An example of when that experience really counts is when perhaps you've optimised 10 keywords and they've all dropped in rankings despite your best efforts. But are they just about to bounce back? Or have your changes had a negative impact? Experience in SEO is important in being able to make sound decisions as to what to do next. It's a matter of looking at keyword rankings over time and making smart decisions based on long term strategies.

It's for these reasons and more that we recommend hiring a specialist ecommerce SEO agency.


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Looking for an effective ecommerce SEO agency?

We have delivered ranking improvements for a range of ecommerce based businesses.

The table below shows ranking results from previous and current ecommerce clients.

Keyword Monthly Searches Google Position before SEO Google Position after SEO
Fender Guitars 3600 23 9
Guitars UK 720 6 2
Fender guitars for sale 70 80 4
Designer furniture 10,000 Not in top 50 12
Designer furniture Scotland 10 3 1
Designer furniture clearance 10-100 50 9
Designer sofas 1K-10K 50 10
Oak frame sofa 70 8 1
Vacuum cleaner bags 1300 46 1
Used taxis 260 4 1

 

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Some of the companies we've worked with

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