We work with local and global businesses

client reviews

Just Brilliant

5 star review

They provide a speedy, accurate and personal service. I am very impressed with the knowledge and the results achieved.

Mandi Cooper, FastBuy Properties

Results Focused

5 star review

We've recently started using Big Surf for PPC and have been hugely impressed with the amount of research, knowledge, and time that's been invested in creating our campaign.

Caledonian Driver Training

Wealth of Knowledge

5 star review

Calum at Big Surf Digital was available at short notice to deliver a comprehensive training session on SEO. We wouldn't hesitate in recommending his services.

H. Miller

Skilled and Professional

5 star review

I needed some advice on marketing my website through google ads and Calum put me in the picture. He gave me loads of his time, even though he is obviously a very busy man. He is skilled and professional at what he does.

Stuart, The Academy of Professional Celebrants

Highly Recommend

5 star review

Since Big Surf Digital have optimised my site, my rankings have increased considerably for my keywords and are continuing to do so. The impact on my business has been noticeable. I would have absolutely no hesitation in recommending them to prospective clients.

Rachael Roberts

Expert WordPress SEO Services

Get your WordPress site optimised for better keyword rankings and higher traffic.

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Find out how much a WordPress SEO campaign could cost



Published on: 13.08.24
Written by Calum Macleod



What is WordPress?

WordPress is the most popular content managed system and powers around 43% of the web. This means that there are a lot of pre made themes online already to be able to quickly customise a site. As well as that there are tons of plugins available which can extend the systems functionality. WordPress is suitable for the majority of professional websites and with recent changes to the backend it is now fairly good for people without any coding experience as a site builder.

Is WordPress good for SEO?

WordPress is great for SEO. It's adaptable and there's a wide variety of SEO plugins to help everything run how you want it to. We've used WordPress on a lot of different SEO projects. Updating a site quickly and easily is a feature that isn't there on a lot of the CMS systems we've worked on. There are also some CMS sites we've worked on where it's not possible to update the site ourselves without costly requests from the web design agency. With WordPress that's never a problem. Page speed is also an important element of a websites success and it's possible to get WordPress finely tuned so that it's fast.

WordPress SEO Services

We provide WordPress SEO services that will boost your keyword rankings, traffic and sales. There are lots of different aspects to an SEO campaign that need to be addressed to allow a site to rank for high search keywords.

Keyword Research

This is the cornerstone of a WordPress SEO campaign. Matching the right kind of keyword intent to the products or services you offer will ensure that you are found online by the right kind of customer. We use Google's Keyword Planner tool as well as competitor data to build you a list of keywords.

On-Page SEO

On-page SEO covers everything that appears on the sites pages or code. From the Meta Title Tags to the headings, content and internal linking. There are lots of levers to pull to optimise your WordPress site's pages.

Technical SEO

Technical SEO refers to all of the elements that allow or restrict a search engine from accessing and indexing your WordPress site. This can include things like robots crawler directives, 301 and 302 redirects, XML sitemaps, canonicals, Schema markup, SSL and Page speed. All of these elements can have a big impact on how well your WordPress site performs in search results.

Link Building

Links have been a strong ranking factor in Google since its inception. Having a strong link profile counts when it comes to where your WordPress site ranks in search engines. We provide link building to boost your sites strength and keyword rankings.

Reporting

Solid reporting is important for measuring what's working and what needs work. We provide monthly reports with our WordPress SEO campaigns so that you can see how much traffic your site is getting, which traffic is bringing in sales and which keywords are ranking well in search engines.

Local SEO

Local SEO means optimising a site for all of the local traffic relevant to it. Local SEO is particularly important for businesses which rely on local custom including restaurants, tradesmen and other local services.



cro conversion boost

More traffic, more conversions

We'll get your website to produce a steady stream of enquiries

We have a lot of experience in optimising how websites work to boost their conversion rates and increase the number of sales or enquiries they produce. This process is called conversion rate optimisation and can make a huge the difference in reducing the cost per conversion from your marketing campaigns.

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WordPress SEO FAQs

With WordPress it's possible to build a website that will perform well with either SEO or PPC traffic. If you need traffic instantly and you have an adequate budget then PPC is a good choice. If you are looking to invest in long term traffic then SEO is the better option.

You can but we wouldn't recommend it. SEO is a complex task with many moving parts. It takes a lot of work and expert knowledge to get past high strength competitors in the search results.

If you have a site that's ranking well already in Google with decent traffic it's important that you employ an SEO consultant before you carry out a re-design. Often a website re-design will involve changing all of the content and URLs on your site. This will instantly wash away any high rankings and traffic your site receives. If you have already done this get in touch as it can sometimes be reversed.

Normally no, we don't do one off projects. We offer SEO campaigns on a monthly retainer basis.

No, you can cancel your SEO campaign at any point. If you want to cancel just email or call before the start of the next month.

 



Get a quote for WordPress SEO today

We'll put together some keyword research and provide you with a quote for SEO.

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