What is PPC and how does it work?

PPC (Pay Per Click) is a form of online marketing in which the advertiser pays a certain fee each time their ad is clicked on in order to have their ad displayed at the top of search listings or at the top/front of a webpage – which inherently results in more traffic and customers.

As a pay per click advertising company we work with Google Analytics and AdWords daily to guarantee that your PPC ads are running smoothly and efficiently ensuring that they deliver relevant clicks and enquiries to your business.


How we utilise PPC to increase your traffic

We are PPC campaign experts and are Google AdWords certified. We have developed a PPC advertising campaign process that ensures our clients will have a highly successful PPC campaign. PPC advertising is able to achieve more relevant traffic and enquiries by only targeting people who are searching for your products or services.

Firstly, we analyse your website, the market you are involved in and your competitors. This allows us to understand how best to approach your campaign. We will then carry out keyword research to identify the most suitable search terms for your business. This will allow us to create highly targeted ads that will have a high chance of converting your clicks into customers.

We will monitor your campaign progress daily and keep you updated with regular reports and suggestions for improving your campaign. Our focus will always be to get you as many relevant clicks and enquiries for the least amount of money as possible.


How our past campaigns have turned out

We have had great success with previous campaigns. We were able to increase a particular client’s overall enquiries through a well-constructed PPC campaign and multiple design revisions. We managed to grow the conversion rate from 5% to 20% which has led to a huge increase in business for the client.



PPC Campaign Management Packages

Pay Per Click advertising is a great way of getting new customers to your site. Ads are targeted to customers searching for keywords related to your business and as an advertiser you only pay every time a user clicks on your ad. Choose from one of the packages below to have a PPC Campaign created for your business.

 

Adwords Starter

£300

 

The Adwords starter package is designed for small businesses with a limited budget.

We will create a Google Adwords campaign for your business to help your site bring in more sales.

This package includes

 

  • Keyword research – 20 keywords
  • 1 Ad group
  • Adwords account set up
  • Google Analytics set up
  • Ad Creation
  • 1 hour of Adwords campaign management training

Adwords Refined

£900

 

This package will get your adwords campaign online with refinements made over a 3 month period.

Your ads will be monitored daily with advert and keyword variations tested and measured, with the goal of securing more clicks at a lower cost.

This package includes

  • Keyword research – 30 keywords
  • Maximum of 3 ad groups
  • Adwords account set up
  • Google Analytics set up
  • Ad Creation
  • Competitor ads review
  • Monthly report with ad copy and account recommendations

Adwords Ongoing

£500 per month

 

The ongoing package is ideal for large ecommerce sites with hundreds of products.

We will oversee the account set up, monthly ad creation and provide regular reports.

This package includes

  • Keyword research – 300 keywords
  • Adwords account set up
  • Google Analytics set up
  • Ad Creation
  • Competitor ads review
  • Ad performance comparison
  • Monthly report with ad copy and account recommendations
  • Monthly ad creation and testing

 

* The above fees do not include your monthly Adwords budget.

PPC Enquiry

Captcha image for Custom Contact Forms plugin. You must type the numbers shown in the image

 

Comments are closed.