SEO Case Studies
We've worked on a range of different websites and produced some great results for our clients
We've helped companies like yours to grow their traffic and conversions.
Keyword ranking successes
SEO Case Study 1: increased rankings & traffic
SEO Case Study 2: doubled traffic & sales
SEO & PPC Case Study 3: increased sales
Client Quotes
"My rankings have increased considerably for my keywords."
"The impact on my business has been noticeable."
"...skilled and professional."
"...hugely impressed with the amount of research, knowledge, and time that's been invested in creating our campaign."
"..very impressed with the knowledge and the results achieved."
The table below shows some of the keyword positions we have achieved for our clients.
| Keyword |
Monthly Searches |
Google Position before SEO |
Google Position after SEO |
| Slew Drive |
1900 |
17 |
1 |
| Worm Gearbox |
33,100 |
Not in the top 50 |
4 |
| Fender Guitars |
3600 |
23 |
9 |
| Fender guitars for sale |
70 |
80 |
4 |
| Designer furniture |
10,000 |
Not in top 50 |
12 |
| High speed gearing |
6600 |
18 |
1 |
| Gearbox repair
| 260 |
5 |
1 |
| Vacuum cleaner bags |
1300 |
46 |
4 |
| Used taxis
| 260 |
4 |
1 |
| Renewable energy consultants |
2600 |
Not in top 50 |
1 |
| We buy any house Scotland |
110 |
15 |
1 |
Get in touch for a quote
If you're looking for effective SEO or PPC services or you'd like us to have a look at your sites performance get in touch below.
Case Study 1: SEO for Sgurr Energy
We worked on optimising the Sgurr Energy site for Google UK and US.
We took the site from 2,040 Google clicks a month to 7,209, hitting a high of 9,160 along the way.
Increase in Google organic traffic
We took a methodical approach and carried out the following work:
Keyword research: The great thing about taking on a client that has been online for years is the data available. With The Sgurr Energy site we had Analytics data which allowed us to see which keywords were currently bringing in traffic.
We extracted a few hundred of these keywords then found out the following data for each:
- Ranking positions in Google UK and US.
- Monthly search amounts in both countries.
- Close variants and similar terms plus data above for each.
- Keyword suggestions from client.
This gave us over 250 keywords to optimise. With a number of big traffic search terms it was a case of increasing the ranking from a position within the top ten to the number 1 or 2 steps. With many other keywords we were starting from outside the top 100 listings.
On-page optimisation: We carried out on-page optimisation for every important target page, where we edited the Meta title and description, page text, headers and internal linking. Once all of the pages were resubmitted to Google and indexed we saw a jump in traffic.
Link building: We carried out an audit on the current link profile and looked at where we could possibly tweak specific links if we had control over them. We also carried out a lot of competitor link analysis. Reviewing links which were pointing at competitors' sites allowed us to see where it might be possible to secure new links for the site.
Reporting: We created comprehensive monthly reports that included historical traffic data broken down by traffic source with bounce and conversion rates for each. We tracked over 300 keywords every month over the length of the campaign which allowed us and the client to view ranking progress as well as monitor any drops. If something goes wrong with a site or changes are made this data is very useful in figuring out what happened. We also included conversions in the reports segmented by traffic source. Conversions are always the end goal in any campaign so this helped us track progress and allowed the client to work out how much of a return on investment their SEO spend was generating.
Problems encountered: No campaign is without its problems. We had to navigate the sites rankings through two website redesigns but were able to have a lot of input into the content and structure of each, meaning we were able to increase traffic on the first occasion. On the second traffic dipped by about 1000 but there were some redundant pages that were being removed.
Google rankings – Before and after
Case Study 2: SEO for Guitar.co.uk
We worked on optimising the Guitar.co.uk site for Google UK.
For this guitar shop we managed to increase traffic by 100% in 6 months.
We increased traffic through an extensive amount of keyword research using current traffic data and Google estimates. Over 50 different category and product pages were then
optimised to increase the rankings of existing keywords and to get the site ranking for new ones.
Case Study 3: SEO, CRO and Google Ads for FastBuy Properties
We worked on creating a Google Ads and SEO campaign for the FastBuy Properties.co.uk site for Google UK.
For this property company we increased leads from 10 to over 200 per month
With this site we were starting from scratch. We created a site design, then used Google Ads and
CRO techniques to test, measure and improve the design until a high conversion rate was achieved.
We built a site around the winning design, and created pages based around popular keyword groups. All pages were optimised for target keywords and a link building campaign was put into action.
Get in touch for a quote
If you're looking for effective SEO or PPC services or you'd like us to have a look at your sites performance get in touch below.
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