Our example:
We started off as a company based in Glasgow but have attracted business from across Scotland, England, Germany and the US.
How do you do multi region SEO?
The nature of the internet means that most websites will pick up some traffic from different countries. It's possible to refine the traffic you get so that your website shows to people in a specific area, or areas. Google will use a number of information points to try and figure out where your business is based.
These include:
Company address listed on the website
Company address listed in citations online
Google business listing address
Geographical keyword mentions within your site
The only one of these items that isn't within your ability to change is the Google business listing. Those listings rely on a physical location. If you have multiple premises it's possible to register each of these, but it's not permissible to use post office boxes for this purpose.
To target multiple regions we can create comprehensive content focussing on different regions. Your company must be able to serve these areas so this is a strategy that works best for services that can be delivered or fulfilled online. Or of course for worldwide companies with physical locations in different countries.
International SEO
Targeting multiple countries and languages
Multinational companies will often need to serve customers in different countries and separate languages. In these cases there are a few options to go for.
One site - multiple countries.
It's possible to have one main site, preferably on a .com domain and then provide different content to the user dependant on where the site is being accessed
from. E.g. Visitors from the US and UK would access the same site while visitors from Germany would be shown a page in German. To make this work we would use language Meta
tags (hreflang) in Google where we tell the search engine that we have content available in particular languages. Google will then know where specific content is on the site
relating to that language and country so that the right user gets shown the appropriate content.
One main site - multiple satellite sites.
It may be the case that different satellite offices require their own websites. Depending on the size and autonomy of these other parts of the company it may be more beneficial
to set up a website for each country they're located in so that they can focus the entire website and its strength on ranking in that country alone.
Which one a company chooses to go for is dependant on a number of factors including cost. One site is easier and cheaper to maintain overall but in some cases it's better
to have a dedicated site which can be highly targeted SEO wise.
Worldwide SEO Campaigns - Example 2:
We've worked for a number of worldwide engineering companies that have service centres in multiple countries. We created core campaigns that would bring in the bulk of traffic
from the UK and US while also ranking their individual services centre pages for their respective countries. This means that the clients' sites will be found for searches carried
out in or about their service centre locations.
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What do our SEO services include?
Our SEO services include a range of on-page and off-page tasks.
We sell SEO packages as an ongoing service rather than performing single tasks for clients. The reason we do this is impact. To have any kind of effect on a client's rankings
we need to be carrying out specific tasks which are appropriate for that particular website. If you pick the wrong SEO tasks to work on you could easily spend 6 months on a
campaign without having any impact on its rankings.
We carry out research on all sites before quoting for a campaign and we only work on the items that will push the needle rankings wise.
Our SEO Process is comprised of 4 sections:
1. Keyword research
Keyword research is essential in building a solid foundation for a campaign. For relatively new sites we start by researching multiple groups of relevant keywords and collecting
search amount and competition data. 5-10 keywords won't cut it. The majority of our campaigns target between 50-100 keywords.
2. On-page optimisation
On page work will include Meta data, content optimisation, schema tags, site maps, menu structure optimisation, internal linking and a number of other tasks. Any tasks which are
necessary will be completed without any additional cost.
3. Link building
We will carry out a link building campaign to increase the number of links pointing to your site. This will increase the ranking strength of your site and allow it to rank for
more competitive keywords.
4. Reporting
Reports will be created every month and feature traffic amounts and ranking positions with data compared month on month. Traffic sources will show where sales and enquiries come
from. We will use these reports to monitor how your campaign is performing and to show you ongoing improvements.
SEO Services UK - Example 3: Guitar shop
We worked on a guitar shop a number of years ago who were based in one area but provided free delivery on all of their musical instrument sales throughout the UK. This meant
that they were in a good position to target UK based terms. We provided an SEO campaign to boost their online sales that doubled Google traffic within 6 months.
Why choose us?
SEO is a big investment so why should you choose us instead of our competitors?
1. We have clients ranking on page one of Google right now.
2. You won't be locked into a contract. You can cancel at any point. It's in our interest to do a good job.
3. We have an effective process that has been refined for over a decade.
4. We'll send you regular reports with monthly calls or face to face meetings.
How do I get SEO Services in the UK and Worldwide?
To get multi regional SEO services for your business get in touch and tell us which areas you need to be ranking in. We'll carry out some research and put together a free
quote for you.
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