They provide a speedy, accurate and personal service. I am very impressed with the knowledge and the results achieved.
Mandi Cooper, FastBuy Properties
Results Focused
We've recently started using Big Surf for PPC and have been hugely impressed with the amount of research, knowledge, and time that's been invested in creating our campaign.
Caledonian Driver Training
Wealth of Knowledge
Calum at Big Surf Digital was available at short notice to deliver a comprehensive training session on SEO. We wouldn't hesitate in recommending his services.
H. Miller
Skilled and Professional
I needed some advice on marketing my website through google ads and Calum put me in the picture. He gave me loads of his time, even though he is obviously a very busy man. He is skilled and professional at what he does.
Stuart, The Academy of Professional Celebrants
Highly Recommend
Since Big Surf Digital have optimised my site, my rankings have increased considerably for my keywords and are continuing to do so. The impact on my business has been noticeable. I would have absolutely no hesitation in recommending them to prospective clients.
Rachael Roberts
Digital Marketing for Property Companies
Expert SEO services for estate agents
Increase organic traffic
Get more online enquiries at a high ROI
8 years of experience in providing SEO services for estate agents
We can get you more leads from organic search. Online traffic is crucial to the modern estate agency. Achieving your share of traffic and leads requires a successful search engine optimisation campaign. We have a long history of working with property companies to deliver sustainable leads at an acceptable cost per conversion.
We can help to turn your website into a traffic and lead generating machine that ranks highly for
a wide range of keywords.
How does SEO work for property companies?
The first port of call for house buyers and sellers is Google. When they need to buy or sell a house they will search online to find the right company to help them. SEO can help to
ensure that your business gets a percentage of those clicks.
When someone searches in Google for a keyword like 'sell my house' Google will show paid ads at the top of the results and organic listings underneath. SEO can get your site into the organic listings for a term like this but
also for hundreds of other long and short tail keywords. By creating substantial quality content it's possible to build a useful and informative site that ranks highly in Google and is rewarded with search engine traffic.
We carry out SEO campaigns that include link building and extensive content production to make sure our clients generate targeted traffic from a wide range of keywords.
Estate agent SEO results
Below are Google Analytics stats from two of our previous campaigns. For the two sites we delivered regular increases in leads in a very competitive property market.
SEO campaign for property company. Increased leads by 31%
SEO campaign for estate agency. Increased enquiries by 190%
How much are our SEO campaigns?
Our prices for property SEO start at £800 per month. The final cost will depend on the competitiveness of the market and keywords you're looking to target.
Enter your website and we'll get you a quick quote
1. Tell us the URL of your website and your email address
2. We'll carry out some free keyword & competitor research
3. We'll email you a free, no-obligation quote
Find out how much estate agent SEO could cost for your company
Conversion rate optimisation - our secret weapon
Getting qualified traffic to your site is half of the battle. Getting your landing pages to sell effectively to your customers is the other half.
We use conversion rate optimisation to improve your landing pages and increase your conversion rate, getting more people to take action and make an enquiry.
To improve landing pages we:
Utilise user heat mapping reports
Analyse user journeys in Google Analytics
Make content and design improvements and A/B test them
We work with all sizes of business in the UK and the US. We meet with clients at our offices or more commonly now hold our monthly clients meetings over Zoom, Skype or on the phone.
If you have the budget available to do both then that would be the best course of action. We can quickly provide you with a quote for how much each would cost. If you have the budget for one type of campaign and you need more leads straight away then a Google Ads campaign would be the best choice. For building long term traffic we recommend SEO. We will also include timescales with any quote for when you could expect to see an improvement in traffic.
No, you can cancel your SEO or Google Ads campaign at any point. If you want to cancel just email or call before the start of the next month.
SEO takes time to work. How long depends on the site you're starting off with plus the competitiveness of the keywords you're targeting. If you have a strong established site
already then we can show strong ranking improvements within a couple of months. If you are starting with a brand new site it will take at least a year to start showing improvements. With SEO it pays to start as soon as possible.
No, any additional fees your campaign may incur are already included in our monthly SEO cost.
What's involved in estate agent SEO?
SEO for the property market is highly competitive but comes with big rewards for the winners.
There are a number of big players in the online estate agency market all vying for page one positions. Our SEO process has been formulated to focus on the
critical items that improve rankings, boost traffic and increase sales. SEO is a long term investment that can help your estate agency business to claim its
share of search engine traffic.
Keyword research
Identifying the right keywords is the first step in an SEO campaign. We use a number of data sources to identify suitable keywords and then review the top ten competitors
that are currently ranking for them. By comparing your sites strength with that of your competitors it's possible to identify suitable keywords which are achievable.
The SEO quote we provide will be based around preliminary keyword research that we've carried out which we will use to gauge the competitiveness of the market. If you sign
up for SEO we will continue with your keyword research using past user data where available and will create a comprehensive keyword map and content strategy.
On-page optimisation
On-page optimisation is the part of SEO which relates to the actual code and content of a site. Meta data and content will be edited during an SEO campaign to
make it highly relevant for the target keywords. The goal is to get specific pages to rank for groups of keywords but the content and usability of the pages also needs to
be of a high enough quality to satisfy the user's intent. Technical SEO is part of on-page optimisation and deals with issues that could restrict search engines ability to properly
crawl and index the content on a site.
Off-page optimisation
Off-page optimisation for SEO is primarily concerned with the link strength of a site. Link building is included in all of our SEO campaigns and goes a long way to achieving top rankings.
Monthly Reporting
We create comprehensive reports which go into detail on traffic sources, keyword positions and conversions to keep you informed and to keep the campaign on track.
We have run SEO & PPC campaigns for successful estate agencies, helping them to generate steady streams of enquiries.
1. We specialise in SEO & PPC
We work exclusively on SEO and PPC projects and have been in the business since 2007.
2. We can make your site highly competitive
We test and measure our campaigns and use A/B testing software to continually improve the landing pages to increase conversions and lower costs.
3. We have a thorough and highly effective SEO process
There are a lot of moving parts that go into SEO and PPC campaigns. We have the knowledge and experience to create estate agency SEO and PPC campaigns and fine
tune them to keep them running effectively.
